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How can companies succeed in the modern digital era by drawing in and keeping customers? One answer is to use content marketing and inbound...

SEO boosts a website's search engine rankings and visibility. Local SEO targets specific locations and attracts local clients for small and medium enterprises.

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will report to Rethink's global CCO, Aaron Starkman. Lawall held various creative positions at a variety of agencies throughout her career. She was most recently executive creative...

Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars...

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google The post Google ruled a monopoly; search industry braces for change appeared first on Yoast.

Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Google thinks accessibility is important. After all, they want to provide helpful content to their users. And what’s more helpful than content that everyone The post Accessibility trends in 2024 appeared first on Yoast.