No matter how good your product or service is, if you can’t convert your potential customers, you can’t accomplish your marketing goals. Today, social media marketing is an integral part of any brand’s marketing strategy. When done right, it becomes a source of tons of new customers, sales, and profit. If not, it’ll frustrate you and make you spend again on effective solutions.
Social media content has many purposes. For example: reaching a certain amount of likes, getting more comments, gaining followers, subscriptions, purchases, or any other metric leading to a purchase. Making people respond to your call to action isn’t easy. That’s why we’ve discussed the top 4 smart ways to drive social media conversions.
Let’s get started.
4 Effective Ways To Convert Your Social Media Audience to Customers
1. Be Relevant, Simple, And Engaging
Businesses are on social media mainly for creating brand awareness. However, it’s not enough to just push out as many posts as you can. You must keep track of what makes your target audience stop scrolling and noticing your content. Here are some ideas to make them stop and notice you.
- Ensure the content caters to the target audience
The product or service you offer solves a problem for your audience. Communicating the trouble and the perfect solution from a customer’s viewpoint will make the audience believe your authenticity. Clearly state the value the CTA holds. Also, state who the product is not for, which will prevent future unsatisfied customers.
- Keep the articles readable and scannable
As you know your product well, it can be tempting to include technical jargon in your post. But that’ll only make the readers stop reading and click away. No one wants to put a ton of effort into understanding a feature anymore. So avoid technical jargon, difficult words, or synonyms. Your social posts should feel like you’re having a friendly conversation with your audience.
- Make it engaging
Social media platforms monitor how your content performs. The more engagement it gets, the more reach your content gets. In short – if the platform finds your content highly engaging, it’ll appear in places it never has before.
You can engage your audience in a number of ways –
- Ask a question.
- Create a poll.
- Start a conversation.
Make it authentic, relevant and the more comments / shares you get, the more you’ll appear on their timelines. Social media itself will make it hard to forget you.
2. Make everything user-friendly
It’s your duty to make your users’ experience as effortless as possible. Today, most people browse on mobile phones, so making your website mobile-friendly is a good start. Also, make your app and CTAs mobile-friendly and concise.
Eliminate unnecessary steps that make the CTA less effective. For example: many subscription forms ask you a ton of questions. And the truth is – no one wants to spend so much time buying a product, becoming a member, or leaving a review. So ask for the least questions, and chances are, your audience will respond.
On top of that, be minimalist in terms of apps to download or pages they need to visit.
3. Be consistent with your posts
There are influencers on all social platforms who fulfil the audience’s content demands. You should maintain such consistency for your followers too.
Those who find your content useful will be eager to see what you post next. As you stop posting or don’t post very often, you also start leaving your audience’s mind. That’s a luxury you can’t afford when conducting a business.
As your posts become consistent, so does your audience. Your social media platform notices this consistent interaction, and your posts start appearing at the top of your regular audience’s newsfeed.
This isn’t just about you and your audience but the social media algorithm. If you can understand how the algorithm works and how to win it over, your audience won’t be able to escape you.
There are two important points to note here to maintain your presence in the audience’s minds – one is to post regularly, and the other is to post at the right moment. The latter is a bit tricky as you have to be very time-specific about posts.
Do some research on your followers and find the sweet spot of when your followers are the most active / online. This will lead to more interaction and a high score on engagement.
4. Run ads for the best RESULTS
Your social media has ad running options for the posts. I’m talking about the feature where you have to pay for the platform to run your ads to reach more potential customers. As money is involved, you must carefully select the posts you want to run ads for to ensure you get the deserved worth.
You can split test your posts to see which performs the best to choose the best posts. For this, you’ll have to make tiny changes with each of your posts. For example: you can include a long video in one, a short in another. You can add a real picture in one and an illustration in another. Surprisingly, these minor changes have a massive impact on the analytics – you will have to check and analyse those. Google Analytics, Sprout, etc., tools help you analyse the performance of your posts.
It’ll give you a clear idea of which content and design are the best for your audience. Then, you can run ads for the best-performing posts – by automating the process. Instagram marketing is the most effective for promoting your content on a large scale.
Now – how do you automate ad running? Well, you can select to boost a post with over 10 shares or comments. It’s up to you which measure you choose to run ads for. Automating the process will make you faster, punctual, and put less pressure on human resources. It’ll deliver your most engaging posts to the newsfeed of the right audience and attract them. So it’ll increase your chances of social media conversion. We offer Facebook Marketing to our clients to take this weight off their shoulders, so you can continue to focus on what matters most in your business.
Interested in hearing more on running ads, here are Expert Creative Advertising Tips For Niche Industries, take a look at what Ben Precious has to say.
Ready to get more conversions?
It’s about both working smart and hard – not just one. If you’re creating stellar content, you must put stellar marketing effort behind it too. Otherwise, your quality content won’t reach potential clients. Or, it might reach them but won’t have enough influence.
You must be careful at every step of creating content to deliver it to potential customers. It takes practice and time – so analyze, re-analyze, and don’t hold back on making the required changes. Get in touch if you have any questions or require marketing help!
Our CEO, Ben Precious gave his insight on low-cost creative marketing ideas for small businesses, which offers some easy and great alternatives for the businesses out there with smaller budgets to work with.
