Pinterest is unique among social platforms in that its users primarily want to discover new products and respond quickly to ads. This network offers a mix of free and paid advertising options that can help you get 3x more conversions and twice as much ROI for your ad spend compared to other platforms.
Also, Pinterest has one of the lowest CPCs in social media advertising. Sounds impressive, right? But how can we develop a systematic strategy to take advantage of this great social opportunity? You can use the approaches we mentioned here in this article.
Pinterest isn’t only a social platform but also a search engine, and its algorithm relies heavily on keywords to show users the content that interests them.
That explains why some people have included keywords like “social media” and “digital marketing” in their usernames. So when you search for those keywords on Pinterest, you’ll see their profile in the results.
There are a few key places where you should use SEO keywords:
- Your name: Don’t just use your name. Include a keyword that relates to your business, like “myName_Business”.
- Profile description: Include at least one keyword in your captions and more if you’ve room.
- Board descriptions: You can include keywords here in two ways.
You can write sentences that contain keywords and list the keywords separated by commas. Most Pinterest users won’t see your board descriptions. Instead, they interact mainly with individual pins in your account.
When it comes to creating Google ads, the first step is keyword research; the same goes for Pinterest ads. However, you need to know your target audience and their interests on Pinterest before you can target them with ads.
The simplest approach is to enter keywords you think your target audience might use and review the results. Find alternative keywords if what shows up doesn’t seem relevant to your product or service.
Get new ideas from the keywords suggested by Pinterest. Keep your list of potential keywords handy, as this will help you compare those keywords to the list generated by Ubersuggest.
You can also type your main keyword directly into the search box and click “Search”. Basically, the data associated with these keywords is intended for Google Ads and Google searches. Nevertheless, you can use them to optimize your Pinterest advertising strategies.
You need to make sure that the right audience finds your ads, and to do that, you should be as precise as possible. There are three main targeting options to help you pinpoint your audience. There are also some options to further narrow down your audience:
- Audience targeting allows you to create an audience based on your email list, website visitors, or existing Pinterest audiences. After clicking the button to create a new audience, you’ll be taken to a new dashboard to get started. Click the red Create Audience button at the top to select your preferred audience.
- Interest targeting is based on your audience’s interests. What do they like? What types of pins do they save? Everyone uses the Pinterest platform in unique ways according to their interests. Therefore, creating Pinterest ads based on interests is the perfect way to target your specific customer base and people who’re interested in your content.
- Keyword targeting focuses on specific words or phrases that your target audience is searching for on the platform. Since Pinterest is a search engine, you can think of keyword targeting on Pinterest as similar to Google and Bing ads. The platform displays your ads based on search terms and keywords that users type in.
- Other options for targeting Pinterest ads include specific parameters, demographics, specific ad placements, locations, and extended targeting options for Pinterest.
Like Instagram, Pinterest is an image-sharing network, and social media service focused on visual tools.
So if you want to take full advantage of this network, you need to have eye-catching, engaging content and ads. Sharing low-quality content is the last thing you want because, in this scenario, you might get lost in the crowd.
Keep your photos simple and vertically aligned, easy to see on mobile. A 9:16 aspect ratio and a minimum size of 1080×1920 are highly recommended.
Depending on the device, you can use up to 100 characters in pin titles, with the first 40 appearing in feeds. Create a title that’s eye-catching and easy to read. The font should be simple and stand out as you scroll through your feed.
However, your title should still relate to the theme of the pin. You’re allowed up to 500 characters for the description, but keep in mind that captions won’t be displayed when viewing the pin from the Home feed or Search feed. Also, explanations for ads aren’t displayed when viewed up close.
Last but not the least, Pinterest ads have the following formats:
- Static: A basic ad that allows you to showcase your content via an image format
- Video: You can use a looping video clip to grab viewers’ attention and tell a story
- Shopping: This format can easily convert pins of your products into ads
- Carousel: A popular format that showcases multiple images in a single ad
- Collections: A stylish way to mix individual products pictures with a larger image
Each ad format is designed to meet specific objectives, which Pinterest breaks down into several categories:
- Brand Awareness
- Video Views
- Traffic
- Conversions
- Catalogs sales
Pinterest is the go-to destination for people looking for inspiration – whether it’s for their home, career, wardrobe, or next meal. You can take advantage of this visually-oriented network to target those looking for something you offer.
With relevant and structured content, visuals, SEO optimization, targeting your audience, using the right ad format, and setting the proper budget, you can gain access to a whole new segment of future customers.
Among Social Media Marketing Agencies, we like to get creative and explore options outside the more mainstream platforms and opportunities.
