With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will report to Rethink's global CCO, Aaron Starkman. Lawall held various creative positions at a variety of agencies throughout her career. She was most recently executive creative...