There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will report to Rethink's global CCO, Aaron Starkman. Lawall held various creative positions at a variety of agencies throughout her career. She was most recently executive creative...

Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars...

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google The post Google ruled a monopoly; search industry braces for change appeared first on Yoast.